Our Core Expertise
Strategic development of communication materials
1. Media relations
We develop and execute high-impact media strategies that blend editorial precision with relational excellence. Our approach is results-oriented and aligned with client objectives—whether it’s reach, engagement, or ROI.
Our activations are designed to resonate across both B2C and B2B audiences, in France and internationally, to strengthen brand reputation and credibility.
We leverage a robust network of French and international media, strategic partners, opinion leaders, and brand advocates.
2. Strategic consulting
Every strategy is a custom-built solution, crafted to address the unique challenges and opportunities of each client.
Through deep ecosystem analysis, smart message architecture, and a clear results-driven mindset, we build agile, scalable, and impactful action plans.
Each recommendation is aligned with measurable KPIs to ensure long-term value.
3. PR assets & content creation
A powerful idea, the right tone, a distinct narrative.
We create tailor-made editorial and visual content that resonates with meaning and emotion.
Whether developed in-house or in collaboration with trusted contributors, every piece is designed to amplify brand identity and generate strong media and social impact.
Our communication assets include (non-exhaustive list):
press releases
press kits
newsletters
thematic media pitches
event invitations
4. Influencer marketing
We design custom influencer campaigns that go beyond standard formats. We identify and activate profiles that are relevant, engaged, and in true alignment with our clients’ values.
Whether micro or macro, our creators are selected for their authentic connection to the brand, their expertise, and their ability to engage communities.
Our goal: to spark credible, lasting conversations and drive brand affinity.
5. Public relations & KOL engagement
We nurture a network of key opinion leaders and industry voices to help shape a strong, consistent brand image across audiences—media, partners, institutions, and consumers.
By collaborating with carefully selected KOLs (journalists, experts, creators), we foster the emergence of credible brand ambassadors who amplify messaging, generate desirability, and inspire meaningful engagement.
6. Strategic partnerships & co-branding
We identify and orchestrate high-value partnerships between brands, institutions, media, and talent—creating synergy, value, and emotional impact.
These strategic alliances allow us to cross-pollinate brand universes, share expertise, and co-create standout communications platforms.
Whether through co-branding, editorial collaborations, or signature events, each partnership is designed to increase reach, strengthen credibility, explore new narratives, and open business and media opportunities.
7. Trend intelligence & foresight
We observe, decode, and analyse emerging trends and societal shifts to help our clients navigate a fast-changing environment.
Through our cross-disciplinary approach (media, culture, digital, consumption, influence), we identify the movements that shape behaviour and expectations.
This strategic monitoring, paired with our agility, allows us to provide forward-thinking recommendations, refine messaging in real time, and ensure our clients remain at the heart of relevant conversations.
This forward-looking perspective is a pillar of our method—ensuring communications that are timely, relevant, and future-ready.
Our Communications Levers & Tools
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